Kunzler & Company
Cooking Up a Social Media Strategy for Kunzler
Lancaster, PA based Kunzler & Company, a leading manufacturer of fine meat products found in grocery stores and restaurants across the Mid-Atlantic region, knew the time was right to engage consumers at a deeper level. So Kunzler turned to Scheffey to support its marketing efforts and to develop foundational strategies to enhance it's online reach - including its social media presence.
Working alongside the Kunzler team, Scheffey developed strategies to launch a multi-faceted social media campaign, while enhancing Kunzler's existing e-newsletter and integrating the social strategies with Kunzler.com. The goal was to give Kunzler a strong marketing foundation and allow them to grow from there.
Leveraging Kunzler's existing email database, Scheffey used email marketing to launch Kunzler's Facebook page. Through the development of custom Facebook programming, specifically targeting the female consumer, Kunzler's Facebook launch was a great success - resulting in hundreds of “Likes” in the first few weeks. Through various contests, promotions and LIKE US campaigns, the Kunzler fan base grew to more than 1400 people.
Contact us if your organization would like to cook up a social media campaign or could use a little guidance on achieving the right social media strategy.