Marketing Services Models

Scheffey is an integrated marketing agency. For us that means we have experts specializing in all of the major marketing disciplines under our roof, working as one cohesive team. For our clients, it means having confidence that our marketing recommendations are truly based on what is in the best interest of their business. Unlike agencies that specialize in just one or two areas, Scheffey takes a holistic approach to understanding your business model and determining what type of marketing can best support your sales channels and offer the best return-on-investment.

Our approach to providing marketing services is flexible too, giving you the type of marketing program and partner that best fits within your model and budget.

Scheffey Integrated

This model is for clients who desire a true strategic marketing partner to create and implement a multi-faceted, sustained marketing communications plan based on defined goals and budget. For clients like this, Scheffey becomes an extension of your company as we research, develop, and execute the approved marketing plan. Clients who choose this model benefit from having a proactive and highly integrated marketing plan as their guide for when and where their marketing messages will appear throughout the year. We work well along in-house Marketing Directors, or with company leadership if a marketing department does not exist. Read more about our value as your marketing partner.

Scheffey Plus One

For businesses that need limited or short-term marketing support, Scheffey can be your Plus One. This allows companies to benefit from the thinking and expertise of a strategic marketing agency without committing to a sustained marketing plan. Under this model, Scheffey can come alongside your team to fill in the gaps – be it one-time consulting, strategy development for a particular project or market challenge, or implementation and execution of a plan your team developed. You define the needs. Scheffey provides the support. See our Services.

Scheffey Select

Scheffey Select is designed for companies with a single-person or small marketing department that needs longer-term or varying marketing support each month. This model operates by identifying gaps in expertise or a lack of time to carry out your marketing strategies. Together, we will determine the number of extra hours your in-house team needs to effectively handle the marketing demands. The benefit here is that you lock in hours and your budget, not the services. As your workloads and projects change, so does Scheffey’s support. With Scheffey Select, you are guaranteed the support from a team of experts when you need it. Learn More.

Marketing Strategy
  • Strategic Thinking & Consulting
  • Marketing Plans
  • Marketing Audits
  • Research
  • Research, Planning, Buying & Campaign Management
  • Trade & Consumer
  • Print
  • Broadcast
  • Outdoor
  • Online & Mobile
  • Direct Mail
  • Graphic Design & Copywriting
  • Brand Identity
  • Ad Campaigns
  • Sales Literature
  • Trade Shows
  • Videos & Commercials
Digital Marketing
  • Strategy, Development, Implementation & Management
  • Content Marketing
  • Social Media
  • Blogging
  • Email Campaigns
  • Paid Advertising
  • Strategy, Design, Development & Management
  • Responsive Websites, Microsites & E-Commerce
  • Hosting Strategies
  • Search Engine Optimization
  • Conversion Optimization
Public Relations
  • Media Relations
  • Story Pitches
  • Press Tours & Events
  • Crisis Communications
  • Article & White Paper Writing
  • Brand & Marketing Audits
  • Conversion Metrics
  • Analytics & Recommendations

Let’s create something great together.

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