Services

MARKETING STRATEGY

Marketing Strategy for Brand Strength

Our marketing counsel is based upon demonstrated expertise in strategic thinking, planning, evaluating, and stakeholder research to help define your brand attributes.

We help businesses define and communicate their value in strategic and focused ways. Whether you need consulting on your brand strategy, your business strategy, a product launch strategy, or another area of marketing, Scheffey’s experts can help bring a fresh and experienced perspective.

We begin with an overall budget and build a plan to incorporate multi-channel tactics to accomplish your marketing goals. A potential mix of digital marketing, public relations, traditional advertising, brand strategy – and the list goes on. Our team will identify the strategies best aligned with your business and its customers to build a plan that meets your budget objectives.

Your current marketing efforts tell a story. Scheffey will audit your print materials, advertising placements, website, social networks, and more to analyze strengths, weaknesses, gaps, and opportunities.

We help businesses and organizations solicit, analyze, and act upon customer and stakeholder feedback to strengthen their brand and the effectiveness of their marketing. Whether you have feedback but don’t know what to do with it; or you need objective solicitation to acquire that feedback, our team can help you move from assumption to understanding.

See Examples of Our Work

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Lancaster Chamber

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Wohlsen Construction

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Lancaster General Health

Marketing Strategy
  • Strategic Thinking & Consulting
  • Marketing Plans
  • Marketing Audits
  • Research
Media
  • Research, Planning, Buying & Campaign Management
  • Trade & Consumer
  • Print
  • Broadcast
  • Outdoor
  • Online & Mobile
  • Direct Mail
Creative
  • Graphic Design & Copywriting
  • Brand Identity
  • Ad Campaigns
  • Sales Literature
  • Trade Shows
  • Videos & Commercials
Digital Marketing
  • Strategy, Development, Implementation & Management
  • Content Marketing
  • Social Media
  • Blogging
  • Email Campaigns
  • Paid Advertising
Websites
  • Strategy, Design, Development & Management
  • Responsive Websites, Microsites & E-Commerce
  • Hosting Strategies
  • Search Engine Optimization
  • Conversion Optimization
Public Relations
  • Media Relations
  • Story Pitches
  • Press Tours & Events
  • Crisis Communications
  • Article & White Paper Writing
Analysis
  • Brand & Marketing Audits
  • Conversion Metrics
  • Analytics & Recommendations

Let’s create something great together.

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