Services

WEBSITES

Building Websites for Conversion

Our website services encompass development, management, optimization, and measurement for all types and sizes of websites.

You may be surprised to learn of the depth of our experience developing and managing websites. We have on-staff team members focused on web strategy, keyword research, content development, search engine optimization, design, site builds, and ongoing management. From theme-based microsites for a single product to companies’ expansive custom sites, we’ve done it all.

An added benefit to having Scheffey develop your website is that our team’s marketing expertise and digital marketing strength are infused into the strategy and execution of our websites. Many internet or web firms who are capable of “building” sites don’t understand the importance of smart marketing principles or can’t develop compelling content. Not with Scheffey. You get an integrated team to add value – as needed – to your website.

Our team will help you determine the best type of website for your specific needs and budget. These options include fully custom sites, e-commerce sites, theme-based sites with custom features, and theme-based microsites. We do not use proprietary content management systems, which means you can be confident that your website will be your fully-owned asset to enhance and upgrade as needs dictate.

One size website host does not fit all. Scheffey will identify the best hosting provider for your website’s size, level of activity, security, and visitor volume. This important decision will help with load time and reliability.

These three little words are on every website owner’s mind. We will take the mystery out of SEO and help you create a website that establishes your authority in the field in which you work. We will include the important tactical elements that search engines require to find your content, but we will also include strategic elements that establish your business as an expert in its field. We do this by taking a holistic approach to your content so that the cumulative effect will validate this position of expertise.

The role of your website goes far beyond informing the visitor. You want the visitor to engage with your website and take action. We call this conversion optimization. Whether it is subscribing to a newsletter, downloading a white paper, filling in a contact form, or making a purchase, each of these is an important conversion event that we will help you to identify, monitor, and measure.

See Examples of Our Work

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Website Samples

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Wohlsen Construction

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Strasburg Rail Road™

Marketing Strategy
  • Strategic Thinking & Consulting
  • Marketing Plans
  • Marketing Audits
  • Research
Media
  • Research, Planning, Buying & Campaign Management
  • Trade & Consumer
  • Print
  • Broadcast
  • Outdoor
  • Online & Mobile
  • Direct Mail
Creative
  • Graphic Design & Copywriting
  • Brand Identity
  • Ad Campaigns
  • Sales Literature
  • Trade Shows
  • Videos & Commercials
Digital Marketing
  • Strategy, Development, Implementation & Management
  • Content Marketing
  • Social Media
  • Blogging
  • Email Campaigns
  • Paid Advertising
Websites
  • Strategy, Design, Development & Management
  • Responsive Websites, Microsites & E-Commerce
  • Hosting Strategies
  • Search Engine Optimization
  • Conversion Optimization
Public Relations
  • Media Relations
  • Story Pitches
  • Press Tours & Events
  • Crisis Communications
  • Article & White Paper Writing
Analysis
  • Brand & Marketing Audits
  • Conversion Metrics
  • Analytics & Recommendations

Let’s create something great together.

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