Strategic Marketing Director


Lancaster, PA

Scheffey is seeking a team member to provide leadership over the strategic marketing for a specified group of clients and all of the projects to maintain strong relationships, provide effective marketing programs and sales tools, and deliver valuable service.

Our clients love working with Scheffey because our first priority is to listen. We ask a lot of questions and see things that others don’t. Our intention is to reach a deep understanding of our clients’ businesses.

You will enjoy working at Scheffey because you are able to collaborate with our in-house experts in marketing, media buying, digital marketing, social media, website development, public relations, and creative. In this position, you will have the opportunity to connect with clients and our team of specialists to provide results-driven service. Below are more details on our ideal team member.

Responsibilities will include, but are not limited to:

  • Lead/manage the strategic marketing for a specified group of clients 
  • Provide marketing counsel by maintaining a strategic vision for each client
  • Lead client planning meetings
  • Develop integrated marketing plans
  • Leverage business relationships to bolster the firm’s new business efforts
  • Present/sell plans and services to clients and new business prospects
  • Lead/manage multiple programs, projects, and tasks with support from the other team members
  • Develop/manage strategy briefs, creative briefs, project briefs, and/or client reports
  • Effectively communicate marketing plan status to clients
  • Manage the accuracy of client content and brand attributes used in projects
  • Provide proactive, responsive, and thoughtful service to clients
  • Maintain awareness of clients’ businesses, competition, and industry
  • Identify new marketing opportunities for clients’ businesses
  • Approve project invoicing, manage the clients’ budgets, and be able to communicate status throughout the year 
  • Continually keep aware of general business news and marketing trends

Our ideal candidate will possess:

  • 5+ years of demonstrated successful marketing experience
  • 2+ years working directly with clients (owners and/or c-suite level)
  • Experience in an agency or a client-side marketing department with the management of multiple clients/departments/organizations (favorable)
  • Degree in marketing or communications (desirable)
  • Ability to lead client strategic discussions to extract relevant information to be used for background, marketing plans, communications messaging, and creative development
  • Skill to discern salient points from among a vast collection of information
  • Capability to find clarity from complex and abstract thoughts about a clients’ industry, business, products & services, sales channels & processes, marketing needs, and trends
  • Ability to clearly articulate and effectively communicate information and identify key points through writing strategy briefs, creative briefs, project briefs, and/or client reports
  • Talent to develop or assist in developing – and lead team members who are contributing to developing – integrated marketing plans to present/sell to clients
  • Capability to support the dissection of plans into separate tactics and oversee the movement through the agency … including knowing how and when to leverage team strengths
  • Ability to balance a strategic view, client perspective, and prospect focus through implementing programs & projects and managing client relationships
  • Obsessive attention to details and compulsive big picture thinking & strategic vision
  • Marketing expertise … creative understanding … confidence in presenting a program and all components … power of persuasion
  • Inspiration for team members to excel … keep projects and people on focus, on task, on schedule, and on budget
  • Savvy to balance multiple priorities and re-prioritize based on new information
  • Ability to keep clients fully-engaged and very happy with Scheffey’s role on their team
  • Marketing & communications prowess … some level of business acumen
  • Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the clients’ organizations
  • A good understanding of Scheffey’s areas of discipline: marketing, media, creative, public relations, social media, website development, and an emphasis on digital marketing tactics
  • Understanding of the business development process

Our ideal candidate will be able to demonstrate:

  • A shared commitment to the Scheffey Vision:
    • “Driven by strategy and creativity for results.”
  • A shared desire to uphold the Scheffey Values:
    • Serve Clients – “We will put clients first in our priorities and our decision-making.”
    • Leverage Strengths – “We will seek people and ways to more effectively and efficiently impact our clients.”
    • Cultivate Creativity – “We will never be satisfied with the status quo for ourselves, or clients.”
    • Value Results & Relationships – “We will engage our clients passionately and expertly, multiplying our impact.”
  • Relationship building…team, clients, and business partners
  • Natural collaboration
  • Persuasive communicating with a lean on salesmanship
  • Service focus
  • Responsiveness in communicating with clients, team members, and partners
  • Critical thinking
  • Strategic planning
  • An inquisitive nature
  • Self-motivated learning
  • Openness, flexibility, and readiness for change
  • Accountability and seeing things through
  • Balanced fun and professional attitude

What’s in it for you:

  • Flexible workplace model
  • Collaborative environment
  • Competitive compensation
  • Group medical insurance (w/ company contributions)
  • Group dental insurance (w/ company contributions)
  • Life insurance
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • IRA (w/ company match)

If this opportunity has piqued your interest and you feel you can bring some skills to the table, let’s explore this opportunity together. We would love to hear from you.