This past Spring Scheffey Integrated Marketing kicked off the tourism season for four clients in Lancaster County through the Lancaster Blogger Event 2013. Scheffey worked with Girls Lunch Out (a network for women in social media). The #VisitLancaster weekend, May 4-5, 2013, was a great success. Thirteen bloggers and their families stayed overnight in Lancaster at Bird-In-Hand Family Inn and visited our clients’ properties, The Amish Village, Choo Choo Barn and Strasburg Rail Road. We achieved our goals of kicking off the tourism season with a ton of social media buzz – take a look at the highlights.

Event highlights:

• Total Twitter impressions was 5.2 million
• Total Twitter reach was 1.2 million
• Total tweets = 1,150
• Our hashtag, #VisitLancaster, trended (during our event) in the United States
• More than 40 blog posts previewed and reviewed Lancaster County
• Bloggers said numerous times that they had such a great time, everything was very organized, and they were able to enjoy the properties without feeling rushed
• Hundreds of Facebook, Instagram, YouTube and Pinterest posts

Read what some of the bloggers said: 

From Girl’s Lunch Out

From NoSleepTilCollege

From LifeWithOutPink