You need to know what your customers, prospects, competitors and the general public are saying about your company in order to manage your reputation. Here are the top three tools to monitor your online reputation.

Google Alerts (http://www.google.com/alerts)

Set up Google Alerts to monitor your brand name, relevant industry key words, the CEO’s name, etc. The Google Alerts will be sent to your inbox in real time or once a day, whichever you prefer.

Social Media Management Tool

(Hootsuite, Tweet Deck, Buffer, Social Flow, etc.)

Use a social media management tool such as Hootsuite to set up lists and ongoing searches to monitor your brand name, relevant industry terms, competitor’s names, etc.

Review Sites

(TripAdvisor, Yelp, Google My Business, Yahoo and Bing Local, etc.)

Many of the review sites will come through your Google Alerts when your company is mentioned. However, you should be proactive and list or claim your business on these review sites, and then you can receive direct email alerts when people post about you (and respond when appropriate).

While it’s important to monitor social media and review sites to be aware of your brand reputation, you should also use the information you learn to continuously improve your services, products, and processes.

However, watching all of these sites can be a daunting task. Scheffey can act as an extension of your team, monitoring various platforms for mentions of your brand and providing a recommended response when appropriate. Let us know when you’re ready!