You’ve started a Facebook Page for your brand. Now what? That’s where many businesses find themselves: stuck between understanding the power of social media and finding the time and inspiration to keep the momentum going.

In many cases, the difference between having a Facebook page and having a great social media presence is content. Developing social media content doesn’t have to be a struggle. To get you started, we’ve put together a few tips to help you find your brand voice and develop content to nurture social followers into loyal customers.

Start with a Plan

Before jumping into social media, develop clear goals. Do you want to drive more traffic to your website, collect lead data with contests, provide customer service support, track competitors, monitor trends, or some combination of all of the above? When developing content ask yourself how each post will support these goals as well as how you’ll track performance and identify success.

Be Social

Don’t leave your social media solely up to automated responses or pre-planned posts. While scheduling posts can be a strategic time saver, it’s important to remain fluid and responsive. Post daily using the 4-1-1 formula incorporating four entertaining or educational posts with one passively promotional post and one hard promotional post. Be sure to respond to comments and ask follow-up questions to build a conversation.

Keep them Coming Back

While it can be alluring to see growing Likes and Followers, focus your attention on engagement to develop leads and loyal customers. Provide information your followers are interested in and incorporate a variety of mediums including videos, photos and infographics. Share behind-the-scenes access to establish a connection, create comradery with humor and become a resource by providing support for commonly asked questions as well as industry or product insights.

Seek Multiple Resources

By now your head might be spinning wondering how you’ll ever find enough content inspiration to keep your social media presence successful. Seek multiple resources. Repurpose blogs, share media coverage and community involvement, repost or share content from trusted sources and reach out to teammates to share their stories.

With clear goals, strategic planning and performance measurement, your brand’s social media channels can become a powerful source of communication allowing you to develop qualified leads and loyal customers. Contact us if you’re ready to take your social media strategy to the next level.