Making A Splash for DoubleTree Resort by Hilton™, Lancaster
When Willow Valley Associates met with communications challenges during their brand transition from an independent resort to a member of the Hilton portfolio of brands, Scheffey helped the company bring clarity to its marketing.
First, targeted messages reached three distinct customer types with appropriate information about the re-brand. Long-time guests were reassured that everything they loved about the resort was still there, and even better.
Next, newer guests were educated about the benefits of a Hilton brand - DoubleTree - right in Lancaster County.
Finally, travelers following the Hilton HHonors™ Rewards program were informed that a Lancaster-based DoubleTree was now available to cater to the needs of family, corporate and group travelers alike.
If your organization is facing a marketing transition, some strategic guidance might help. We'd be happy to have a discussion about your unique challenges and whether or not Scheffey might be able to provide value.