by Lisa Campbell
Strategic Director

Anyone who has a pulse of what people want today understands that waiting for what we want is not on the list. As a society, we expect and demand information at a fast and furious pace. Never before has there been a medium to allow you to connect with your customers and stakeholders in real-time.

When calculating the value of social media, companies should look at the ROE – return on engagement. To help you measure your impact, look for the following.

• Are you attracting participants?
• Have you developed loyal followers?
• Are your followers recommending you to others?
• What information is most engaging to your audience?
• What information is being shared with others?

It’s important to remember that social media is not a one-size fits all tool. Before you start communicating through social media you need to define your objectives, goal and the audience you are hoping to engage.

Did you know?

• Twitter is the fastest growing social media, attracting professionals aged 35 +
• Twitter commands 10 million users, up 700% from one year ago
• Facebook has 39 million friends and growing daily