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Scheffey Articles

5 Ways Social Media Can Benefit Businesses

Hope Banner

Hope Banner
Public Relations Director, Client Manager

Like any marketing strategy, social media should not be perceived as a one-size-fits-all strategy. What works for one company may not work for the next. Here are a few ways local and national companies are using social media to connect and cultivate greater brand awareness. 1. Announce current… read more here

Social media marketing lessons learned from American Music Theatre

Andy Mathers

Andy Mathers
Senior Interactive Designer

As AMT tested the waters with social media, they continued to adapt the content of their messages and build their following by providing relevant information to followers. Here’s what they learned: To build your presence and following on social media, it’s important to ask your customers to “follow”… read more here

Social Media 101 - What is social media?

Hope Banner

Hope Banner
Public Relations Director, Client Manager

The term social media refers to the use of an online virtual community (social networking site) used to publish information, interact and share insights, content, experiences, perspectives, opinions, video and images. Social networking sites host multiple communities comprised of people with profiles. A few of the top social… read more here

ROI vs. ROE

Hope Banner

Hope Banner
Public Relations Director, Client Manager

While return on investment may be hard to measure in this setting of virtual word-of-mouth, return on engagement is a trackable, measurable metric. While some measure social media success on posting, tweeting and updating status, it’s important to also look at trends, motivators and where engagement moves from conversation to… read more here

Five Tips To Measure The Impact Of Social Media

Lisa Campbell

Lisa Campbell
Strategic Director

Anyone who has a pulse of what people want today understands that waiting for what we want is not on the list. As a society, we expect and demand information at a fast and furious pace. Never before has there been a medium to allow you to connect with your… read more here

Tips on Making Social Media Work For Your Company

Hope Banner

Hope Banner
Public Relations Director, Client Manager

No doubt you hear something about social media every day – from friends, business colleagues, to how-to e-mails. Twitter even graced the cover of Time Magazine. But, before you say enough is enough, it’s worth exploring if social media could help move the needle for your brand. As… read more here

Connect Your Brand to Something Bigger

Hope Banner

Hope Banner
Public Relations Director, Client Manager

You should always be exploring ways to stay in front of your audience to remind them of your value.  The strategies to do this range from the straightforward like a direct mail piece or print ad, to a more subliminal approach like product placement. By connecting your brand… read more here

The 3 Levels of Public Relations. Where Do You Rank?

Hope Banner

Hope Banner
Public Relations Director, Client Manager

The best PR plans are proactive not reactive. I know – not exactly breaking news, but from our vantage point, it’s definitely advice worth repeating. Even better advice is to develop a process to align your PR efforts with your overall marketing communications plan and sales goals. That means your… read more here

How-To Guide: Make Your Brand Memorable

Scott Scheffey

Scott Scheffey
President, Strategic Director

When our friend, Roger North, needed a new logo for his leadership and management consulting firm that was about to change its name, we knew we wanted to incorporate a compass somehow. His firm’s previous logo (that we had designed) included a compass… read more here

Case Study: Taking Your Brand on the Road

Scott Scheffey

Scott Scheffey
President, Strategic Director

If you have a fleet of vehicles and equipment, you’ve got some of the best outdoor advertising already in place – and in your control. While they may be the backbone of your service and/or delivery departments, you can also put them to… read more here