Scheffey Articles
Nurturing Brand Loyalty with the Overall Experience
Posted May 22, 2013
It is said that you only have one opportunity to make a first impression. Thus, what does your brand communicate and is it on target with your company’s mission and the public’s awareness of such? If perception is reality, what actions are you actively taking each day to strengthen… read more here
Playing to Your Strengths
Posted April 24, 2013
Today I'm thankful for Marcus Buckingham, my boss and my father because they provide inspiration and motivation to "play to my strengths." 
For some individuals it takes decades to figure out what their strengths are and what makes them thrive (not just what they are good at). For some,… read more here
Do customers/clients think you’re a chicken or a pig?
Posted December 4, 2012
By Scott Scheffey: When Steve Nock was president of Inclinator Company of America, I loved going to meet with him. Besides valuing them as a client, I used to leave there with some of the best business analogies. (He retired. We still call Inclinator a client.) One was too good… read more here
Are you talking to or sharing with people?
Posted November 20, 2012
By Scott Scheffey: I recently attended an industry seminar in Nashville, TN for small marketing & creative firms. One of the speakers was the founder of a Canada-based strategic storytelling firm. I'm not kidding. Some guy is making a lot of money helping organizations uncover, understand and craft their stories.… read more here
I choose to be joyful.
Posted November 11, 2012
By Scott Scheffey: I think I've always been a fairly positive person. Or at least I've done a good job hiding the gray cloud that may have hung over me from time to time. My relationship with Christ helps keep the weight on my shoulders manageable. It sure has helped… read more here
Networking, selling or just playing a game.
Posted November 5, 2012
By Scott Scheffey: I was one of the judges at The Lancaster Chamber's Business Expo a few weeks ago. They gave us a sheet listing different categories and asked us to select the top three for each. I can tell you that walking through a trade show or expo takes… read more here
Monitoring Your Online Reputation
Posted September 17, 2012
You need to know what your customers, prospects, competitors and the general public are saying about your company in order to manage your reputation. Here are the top three tools to monitor your online reputation. 
Google Alerts (http://www.google.com/alerts) Set up Google Alerts to monitor your brand name, relevant industry… read more here
5 Steps to Manage Negative Online Comments
Posted August 31, 2012
Social Media platforms are a wonderful place to engage with the community, offer customer service and market your business. These platforms are also a place where spam, negativity, and unhappy customers can run rampant if not addressed properly. Managing your online reputation and handling negative comments effectively can actually win… read more here
impact49 Program Launch
Posted July 23, 2012
We pride ourselves on being able to take a single idea and form it into an entire marketing program. Scheffey is pleased to be working with Global Disciples to launch a new initiative called impact49 for the Lancaster-based, Christian, non-profit organization. From the program name, logo… read more here
I’d like to read more books, but it takes so darn long.
Posted June 28, 2012
By Scott Scheffey: I can read a Stuart Woods book in about two sittings. I can’t say that for business or self-help books. I begin those by picking up a highlighter and having a pen nearby. The better the book, the longer it takes to finish because I spend so… read more here