Scheffey Articles
5 Ways Social Media Can Benefit Businesses
Like any marketing strategy, social media should not be perceived as a one-size-fits-all strategy. What works for one company may not work for the next. Here are a few ways local and national companies are using social media to connect and cultivate greater brand awareness. 1. Announce current… read more here
Social media marketing lessons learned from American Music Theatre
As AMT tested the waters with social media, they continued to adapt the content of their messages and build their following by providing relevant information to followers. Here’s what they learned: To build your presence and following on social media, it’s important to ask your customers to “follow”… read more here
Social Media 101 - What is social media?
The term social media refers to the use of an online virtual community (social networking site) used to publish information, interact and share insights, content, experiences, perspectives, opinions, video and images. Social networking sites host multiple communities comprised of people with profiles. A few of the top social… read more here
ROI vs. ROE
While return on investment may be hard to measure in this setting of virtual word-of-mouth, return on engagement is a trackable, measurable metric. While some measure social media success on posting, tweeting and updating status, it’s important to also look at trends, motivators and where engagement moves from conversation to… read more here
Five Tips To Measure The Impact Of Social Media
Anyone who has a pulse of what people want today understands that waiting for what we want is not on the list. As a society, we expect and demand information at a fast and furious pace. Never before has there been a medium to allow you to connect with your… read more here
Tips on Making Social Media Work For Your Company
No doubt you hear something about social media every day – from friends, business colleagues, to how-to e-mails. Twitter even graced the cover of Time Magazine. But, before you say enough is enough, it’s worth exploring if social media could help move the needle for your brand. As… read more here
Connect Your Brand to Something Bigger
You should always be exploring ways to stay in front of your audience to remind them of your value. The strategies to do this range from the straightforward like a direct mail piece or print ad, to a more subliminal approach like product placement. By connecting your brand… read more here
The 3 Levels of Public Relations. Where Do You Rank?
The best PR plans are proactive not reactive. I know – not exactly breaking news, but from our vantage point, it’s definitely advice worth repeating. Even better advice is to develop a process to align your PR efforts with your overall marketing communications plan and sales goals. That means your… read more here
How-To Guide: Make Your Brand Memorable
When our friend, Roger North, needed a new logo for his leadership and management consulting firm that was about to change its name, we knew we wanted to incorporate a compass somehow. His firm’s previous logo (that we had designed) included a compass… read more here
Case Study: Taking Your Brand on the Road
If you have a fleet of vehicles and equipment, you’ve got some of the best outdoor advertising already in place – and in your control. While they may be the backbone of your service and/or delivery departments, you can also put them to… read more here