Public Relations Articles
Monitoring Your Online Reputation
Posted September 17, 2012
You need to know what your customers, prospects, competitors and the general public are saying about your company in order to manage your reputation. Here are the top three tools to monitor your online reputation. 
Google Alerts (http://www.google.com/alerts) Set up Google Alerts to monitor your brand name, relevant industry… read more here
5 Steps to Manage Negative Online Comments
Posted August 31, 2012
Social Media platforms are a wonderful place to engage with the community, offer customer service and market your business. These platforms are also a place where spam, negativity, and unhappy customers can run rampant if not addressed properly. Managing your online reputation and handling negative comments effectively can actually win… read more here
3 Reasons Why You Should Blog
Posted February 22, 2012
By Tiffany Dodson: 1. Be a Subject Matter Expert Blogging allows you to showcase your expertise and knowledge of your industry. Whether your readers are current clients, potential clients, peers or competitors, blogging allows you to position yourself as a subject matter expert. If your peers and competitors are… read more here
QR Codes 101
Posted November 17, 2011
QR codes have been around for years, but have recently taken the advertising world by storm. But what are they and what is their value? Simply put, Quick Response Codes (QR codes) are two-dimensional bar codes that have large storage capabilities and are easily readable via smartphones. QR codes allow… read more here
A PR Director’s Perspective on Penn State’s Crisis Management
Posted November 10, 2011
By Hope Banner Several thoughts come to mind as I sit on the sideline watching the ongoing child-sex scandal at Penn State University unfold and systematically erode what was once an “untouchable” reputation. I am saddened and disgusted by reports of the despicable crimes and for the obvious character flaws… read more here
Social Media 101 - What is social media?
Posted June 26, 2009
The term social media refers to the use of an online virtual community (social networking site) used to publish information, interact and share insights, content, experiences, perspectives, opinions, video and images. Social networking sites host multiple communities comprised of people with profiles. A few of the top social… read more here
ROI vs. ROE
Posted June 24, 2009
While return on investment may be hard to measure in this setting of virtual word-of-mouth, return on engagement is a trackable, measurable metric. While some measure social media success on posting, tweeting and updating status, it’s important to also look at trends, motivators and where engagement moves from conversation to… read more here