Creative Articles
impact49 Program Launch
Posted July 23, 2012
We pride ourselves on being able to take a single idea and form it into an entire marketing program. Scheffey is pleased to be working with Global Disciples to launch a new initiative called impact49 for the Lancaster-based, Christian, non-profit organization. From the program name, logo… read more here
QR Codes 101
Posted November 17, 2011
QR codes have been around for years, but have recently taken the advertising world by storm. But what are they and what is their value? Simply put, Quick Response Codes (QR codes) are two-dimensional bar codes that have large storage capabilities and are easily readable via smartphones. QR codes allow… read more here
Connect Your Brand to Something Bigger
Posted March 16, 2009
You should always be exploring ways to stay in front of your audience to remind them of your value. The strategies to do this range from the straightforward like a direct mail piece or print ad, to a more subliminal approach like product placement. By connecting your brand… read more here