4 Tips to Find Social Media Content Inspiration
Posted February 26, 2015
You’ve started a Facebook Page for your brand. Now what? That’s where many businesses find themselves: stuck between understanding the power of social media and finding the time and inspiration to keep the momentum going.
In many cases, the difference between having a Facebook page and having a great social media presence is content. Developing social media content doesn’t have to be a struggle. To get you started, we’ve put together a few tips to help you find your brand voice and develop content to nurture social followers into loyal customers.
Start with a Plan
Before jumping into social media, develop clear goals. Do you want to drive more traffic to your website, collect lead data with contests, provide customer service support or track competitors and trend watch? When developing content ask yourself how each post will support these goals and how you’ll track performance and identify success.
Don’t leave your social media solely up to automation. While scheduling posts can be a strategic time saver, it’s important to remain fluid and responsive. Post daily using the 4-1-1 formula incorporating four entertaining or educational posts with one passively promotional post and one hard promotional post. Then respond to comments and ask questions to build conversation.
Keep them Coming Back
While it can be alluring to see growing Likes and Followers, focus your attention on engagement to develop leads and loyal customers. Provide information your followers are interested in and incorporate a variety of mediums including videos, photos and infographics. Share behind-the-scenes access to establish a connection, create comradery with humor and become a resource by providing support for commonly asked questions and industry or product insight.
Seek Multiple Resources
By now your head might be spinning wondering how you’ll ever find enough content inspiration to keep your social media presence successful. Seek multiple resources. Repurpose blogs, share media coverage and community involvement, repost or share content from trusted sources and reach out to teammates to share their stories.
With clear goals, strategic planning and performance measurement, your brand’s social media channels can become a powerful source of communication allowing you to develop qualified leads and loyal customers. Contact us if you’re ready to take your social media strategy to the next level.
By, Victoria Miville, Social Media & Public Relations Specialist
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